Caroco Internet Marketing Blog

The Story of Send

Wed, 16 May 2012 10:27:00 +0000

Since it was introduced to the world; the internet has changed the way we communicate and thanks to email we are able to connect with anyone

Yahoo CEO Stands Down

Mon, 14 May 2012 09:43:00 +0000

Reports have revealed that Yahoo CEO Scott Thompson is set to step down from his prestigious role over controversial reports that he lied about his computer science degree.

Google+ attracts big brands

Fri, 11 May 2012 11:17:51 +0000

Search engine giant Google may generate the vast majority of its income from search engine marketing, but that does not stop it continually trying to expand its offerings. Its latest venture into social media, Google+, was the subject of some scepticism when first launched, but appears to be confounding these critics, at least in terms of attracting big name brands to the service.

Privacy Directive implementation looms

Thu, 10 May 2012 11:24:17 +0000

After years of debate and postponement, the implementation of the EU e-Privacy Directive is almost upon us, and all those engaged in internet marketing will be affected in some way by it. According to a new survey, the majority of consumers, 89 per cent, think the new EU cookie directive is a positive step, despite the fact that three quarters of them had not heard of it before they were surveyed. Of those who had heard of it, just 16 per cent were fully aware of what would be happening. Almost a quarter of respondents, 23 per cent, were happy for sites to use cookies to improve their browsing experience, though it is not made clear what â

Dell Set to Bring Back the Classic?

Wed, 09 May 2012 12:55:00 +0000

Online marketing and its importance in the world of business has grown tenfold, why? Because we are now in an age truly obsessed with technology

Write content for your visitorsâ

Wed, 09 May 2012 11:21:02 +0000

When it comes to writing SEO content, one of the best ways to ensure that people keep coming back to your website is to ensure that the content has been provided with your usersâ

Adwords changes

Tue, 08 May 2012 12:37:36 +0000

Adwords, Googleâ

Almost three quarters of smartphone owners use social media daily

Tue, 08 May 2012 12:24:24 +0000

In a report which was recently issued, it has been revealed that 73 per cent of smartphone owners use social media via a social networking app at least once a day while a further 19 per cent use their phone to access these networks at least once a week.

Apple V Samsung....The SmartPhone way off life.

Fri, 04 May 2012 11:42:00 +0000

Apple has dominated the global markets and changed the way we use the internet. iPhones, iPads and MacBook’s have become some of the most popular gadgets around

User timings to measure website performance

Fri, 04 May 2012 10:50:19 +0000

Using user timings, a website owner has the ability to track and define custom timings regarding websites. The report will show the load time or execution speed of any hit no matter how discreet as well as detailing user interactions and events that you have decided to track, according to a post on Google.

Online reviews worth more than word of mouth

Thu, 03 May 2012 11:09:13 +0000

It has been revealed by a survey that was published on econsultancy.com that when it comes to advertising, consumers are relying more on online reviews than word of mouth. The survey, which was conducted by Eccomplished, discovered that almost one third of respondents, 31 per cent, said they had read a review online before deciding upon making a purchase compared to only 23 per cent who asked for advice from friends or family.

Is it time to build a blog network?

Wed, 02 May 2012 10:15:03 +0000

There is no doubt about the power that popular blogs and bloggers wield in social media circles. More and more companies are making the decision to build a blog network in to their online marketing strategy as a way of attracting and keeping a new and improved customer base, but how does a company know if it is the right move for it?

The three pillars of SEO

Tue, 01 May 2012 10:57:24 +0000

For those who are eager to get ahead with their search engine optimisation program, it is easy to become bogged down in the latest trends and SEO techniques. When it all comes down to it, there are three fundamental keys to SEO. If a company gets them right, the rest should fall into place naturally.

Google Analytics Makes Changes

Tue, 01 May 2012 09:52:00 +0000

Google analytics have just released their monthly update and it is very exciting for the world of online marketing

Social media marketing management

Mon, 30 Apr 2012 11:12:41 +0000

Without doubt, one of the most effective ways of reaching a target audience throughout the history of marketing has been word of mouth. People are more inclined to trust a product that has been recommended by someone they trust. All though internet marketing campaigns are extremely effective, nothing is as reliable as a campaign that inspires potential customers to help promote your brand for you.

Affiliate sales over mobile treble in a year

Fri, 27 Apr 2012 10:20:00 +0000

As consumers' access to and use of the mobile internet accelerates, traffic to affiliates using mobile devices similarly increases, further reinforcing the need for those using affiliate marketing to optimise their sites for mobile screens.

OFT crack down on misleading affiliates

Thu, 26 Apr 2012 09:56:32 +0000

If you run an affiliate marketing network or are an affiliate marketer yourself, then a report just published over at Marketing Week will be of interest.

Optimising Social Media for Search

Wed, 25 Apr 2012 12:20:23 +0000

For many years, traditional SEO has been all about optimising your own web site to appear high in users' organic search results when they search using relevant terms such as your brand name, or terms relating to items that the brand sells.

SEO: Determining Your Goals

Wed, 25 Apr 2012 09:35:00 +0000

We’re back on the SEO topic again. Now the other day we gave you our introduction which hopefully gave you a good understanding on just what SEO is, what it is used for and what it can do and now we’re going to go a little bit deeper.

Google GDrive

Wed, 25 Apr 2012 09:30:00 +0000

Google have yet again proven just why they are the best of the best by introducing ‘GDrive’. It is most definitely a name that gets you thinking but what it does is prove just why Google is the ruler of the internet.

How Google identifies â

Tue, 24 Apr 2012 10:14:41 +0000

The inner workings of Google are normally shrouded in multiple levels of secrecy. However, a new Google post reported on Searchengineland throws some light on some of these activities.

UK adopts mobile commerce faster than the US

Mon, 23 Apr 2012 11:15:19 +0000

Europeans were quicker to adopt mobile phones than their counterparts were over the pond, so it may not come as much of a surprise that they have taken up mobile shopping faster than US consumers too, according to a new study.

Marketers say prospects are good, but keep budgets flat

Fri, 20 Apr 2012 10:25:37 +0000

According to a new report, confidence seems to be finally returning to the offline and internet marketing worlds, although that confidence does not seem to be trickling down into increased budgets just yet.

What do consumers search for?

Thu, 19 Apr 2012 13:11:25 +0000

If you are spending money on SEO and PPC in order to drive traffic, it is vital to understand how consumers search and what kind of terms they generally use when looking for relevant content or businesses. Whilst you can track which terms do best at converting for you, it is also important to understand the wider market, especially in fast moving markets where popular terms might change frequently.

Hulu to charge for completed ad views only

Wed, 18 Apr 2012 11:05:36 +0000

Figuring out how to charge for internet marketing has been a thorny issue for many years; do advertisers charge per click, per view, per engagement or by a more complex methodology involving user journeys? Cost per click or per view has been the preferred method since the beginning, but is fraught with problems and offers little insight into whether users have actually engaged with the advertising rather than, for example, clicking by mistake when aiming for a content link.