Brief
Charleston Financial are a firm of specialist commercial mortgage brokers with years of experience in areas of commercial and personal finance. Originally set up in 2009, the firm has since trebled in size growing throughout the recession to help intermediary businesses develop and provide strong financial advice and support to individuals throughout the economic crisis.
The partners at Charleston Financial are firm believers in the power of online marketing.
"Without marketing you don't have a business. On a broad scope it is ok but I don't do paper marketing at all, I genuinely think it is a waste of money; it should all be online."
James Hardwick Charleston Financial
Having initially begun their online Pay Per Click (PPC) marketing strategy with another company, Charleston Financial were left highly disappointed when they were not only kept in the dark but failed to see any significant results. Having seen the disappointment of unprofessional online marketing, the firm were in dire need of specialist help to rescue their failing PPC campaign, provide results and above all use their budget wisely and so they turned to Caroco Marketing to achieve this.
The objectives and strategy
The team at Caroco conducted several heavy discussions with Charleston Financial in an effort to determine just what they wanted to achieve and concluded that the firm aimed to maximise visits to their site, increase leads and in return drive an increase in sales all within a strict budget…they didn't want to yet again have to suffer a PPC failure.
Having taken everything into account, the team at Caroco decided that Charleston Financial needed a fresh start in the world of PPC so began conducting a new campaign ensuring that the Charleston team had access to the account and were consulted every step of the way, were aware of all movements made by Caroco and most importantly were happy. Only once the finance firm had confirmed they were 100% happy with the new PPC campaign, target keywords and use of budget did Caroco press the big red button and make the campaign live.
Results
With careful and precise planning, Caroco proved that PPC campaigns can be executed successfully. In the first month the PPC specialists had shaved off just under 83% on cost per lead and doubled the amount of quality leads that Charleston received and by the second month the firm received a massive 303% increase in leads; a phenomenal change from the previously unsuccessful campaign they had been thrust in to. As site visits have increased, Charleston Financial have confirmed the quality of leads are far better than any received before.
From day one of the campaign Caroco have used PPC to drive an increase into Charleston Financial' leads and sales and have now taken the websites SEO strategy on board. The Caroco SEO specialists have fully optimised the official website to ensure that Charleston Financial have seen a significant increase in Google's ranking for their main target keyword as well as many supporting keywords.
In a matter of months, Caroco have turned Charleston Financials online marketing strategy the right way around and shown that client growth and an increase in successful sales can be possible as long as the right strategy is in place and executed to the highest standard.
Future
Caroco Internet Marketing will aim to continue improving the sites SEO to ensure they receive the highest possible Google ranking, that the PPC campaign will target the right keywords in the right budget to continue driving leads and increasing sales.
When executed efficiently, PPC and SEO campaigns can provide a great push; something Caroco will aim to continue doing for Charleston Financial.