Internet Marketing March 2026

AdWords Targets soon.

Google have announced in a mass email to AdWords customers that, soon (no date specified though); search engine marketing teams using AdWords will be able to target tablet users more discretely.

Online Ad Budgets Hit 25% of UK Marketing Spend

Are you spending a quarter of your advertising budget online? If not, then you are lagging in the market, according to a new study by the IAB and Price Waterhouse.

30-03-2011 11:40 by Nigel Copley (comments: 0)

Media Ads Bring the Movies to Search

Even the top search engine is not immune to the lure of big movie ad budgets. Google's new Media Ads appear to be an attempt to grab some of the big media bucks that SEO marketing has not really managed so far.

29-03-2011 09:48 by Nigel Copley (comments: 0)

Any Questions?

Ever wondered what everyone on Facebook considers the best restaurant in London? Or pondered on what that unusual flower in the garden is? Well, Facebook's new Questions feature aims to help you find out.

The Fallout From Panda Keeps, Well, Falling...

The fallout from Google's recent algorithm update - aimed at weeding out "low quality sites", which have low value and add little original content - continues to reverberate around the SEO industry

25-03-2011 10:04 by Nigel Copley (comments: 0)

Yahoo's New Search Direct Focuses on "Direct Answers"

Rolling out in beta in the US this week, having been in user testing for some months, Yahoo has launched something it's calling "Search Direct".

24-03-2011 12:34 by Nigel Copley (comments: 0)

Do you have a licence for that idea, sir?

An opinion piece in the influential marketing publication AdAge has put the cat amongst the pigeons somewhat this week.

23-03-2011 10:05 by Nigel Copley (comments: 0)

FTSE 100 Companies Fail the Social Media Test

A new report from corporate communications firm Radley Yeldar has concluded that, so far, the FTSE 100 companies have proved frustratingly slow and inflexible in adopting social media.

22-03-2011 14:32 by Nigel Copley (comments: 0)

New York Times Unveils A Patchy Paywall

Times have never been harder for the printed press. The New York Times has been talking about a paywall for months, and has finally unveiled its plans, which throw an interesting twist on the model.

21-03-2011 11:44 by Nigel Copley (comments: 0)

Google Clamps Down on Counterfeits

Anyone who's ever Googled a top lifestyle or fashion brand such as "Gucci", "Rolex" or even something more generic such as "gents watch" will be used to seeing not-very-convincing ads for such products appear routinely.

18-03-2011 10:35 by Nigel Copley (comments: 0)

Will You iAd on the iPad?

We all knew it was only a matter of time; the first specially developed in-app advertising on the iPad has appeared.

Omnicom Bank on Personalised Advertising Finally Taking Off

How targeted do you think the ads you see online are? Well things are about to get a lot more personal with the latest announcement from worldwide marketing services group Omnicom.

16-03-2011 11:35 by Nigel Copley (comments: 0)

LinkedIn Today Gets Up Close And Personal

In a bid to get its generally high-income audience to log in more often and thus become attractive to advertisers, the business network site LinkedIn has decided to enter the news aggregation game.

15-03-2011 11:41 by Nigel Copley (comments: 0)

Google Block Gives Users More Control

Google's latest tweak in its continued efforts to improve users' search results and eliminate poor quality sites and content farms was unveiled last week, with a feature that allows searchers to "block" results from specific URLs.

14-03-2011 11:41 by Nigel Copley (comments: 0)

Holy Social Network, Batman!

The prospect of watching the movie "The Social Network" through the network that inspired it came a little closer today, with film studio Warner Bros and Facebook announcing an agreement to make Warner's films available for rent via the Facebook website.

11-03-2011 12:10 by Nigel Copley (comments: 0)

Google Targets SMBs With New Investment

HubSpot has recently announced that Google Ventures, salesforce and Sequioa Capital have invested a total of $32 million in its business.

10-03-2011 11:18 by Nigel Copley (comments: 0)

Skype Finally Jumps On The Ad Bandwagon

Large display ads are to be introduced on the home tab of the Skype interface in the US, UK and Germany, and could have both video and interactive rollovers.

09-03-2011 11:23 by Nigel Copley (comments: 0)

Good SEO Strategy Serves Startups Too

In a blog post last weekend, Chris Dixon, entrepreneur and angel investor (in Skype and Foursquare amongst others) made the claim that: "SEO is not longer a viable marketing strategy for startups".

08-03-2011 11:17 by Nigel Copley (comments: 0)

Do You Understand The Privacy Icon?

The ExchangeWire Data Economy 2011 event last week highlighted for us a worrying gap in the UK ad industry's understanding of an important privacy implementation coming its way any day now.

07-03-2011 12:09 by Nigel Copley (comments: 0)

SEO Investment Worth More Than You Think?

Why invest in SEO? Well, some research from TagMan suggests that natural search listings might be of far higher value than we generally give them credit for.

04-03-2011 12:43 by Nigel Copley (comments: 0)

(Slightly) More Bing For Your Buck

When Microsoft first launched its own search engine to rival Google back in 2009, many critics were skeptical; could anything challenge the dominance of the market leader, who commanded over 85% of the search market?

03-03-2011 12:41 by Nigel Copley (comments: 0)

ASA's New Online Powers Likely To Prove Ineffective

The Advertising Standards Authority in the UK gained new powers yesterday to police company websites, branded content, and paid-for comments placed on social media websites.

02-03-2011 13:39 by Nigel Copley (comments: 0)

Do Startups Need Acquisition Marketing?

In a blog post last week, venture capitalist Fred Wilson sparked furious debate with his comments concerning new business marketing.

01-03-2011 09:45 by Nigel Copley (comments: 0)