Internet Marketing April 2026

Another Entry into the Social Deals Market, with a Twist

PeopleDeals, the brainchild of affiliate marketing company PeopleString, is the latest company to cash in on the social coupon craze. Services such as Groupon and Living social have proved massively successful for small business marketing, and PeopleDeals has made it easier than ever for just about anyone to design and run a coupon campaign for their business.

28-04-2011 14:26 by Nigel Copley (comments: 0)

Instant Previews for Google PPC ads

Google has announced the launch of Instant Previews for its ads. These previews were first introduced last year for natural search results, and as of yesterday are now available for users in the US when hovering over a Google ad. We do not have too long to wait in the UK though, as they plan to roll it out internationally over the next few weeks.

27-04-2011 10:53 by Nigel Copley (comments: 0)

Outsourcing of SEO, PPC, and Social Media is on the Rise

According to a report produced by Econsultancy and SEMPO, the non-profit organisation for the search marketing industry, the number of companies outsourcing SEO, PPC and social media has increased in the past year.

26-04-2011 10:47 by Nigel Copley (comments: 0)

The Clouds are Rolling in for Apple and Google

The next big thing in online music distribution is on its way in the form of 'cloud' based storage solutions.

26-04-2011 10:45 by Nigel Copley (comments: 0)

Jobs Responds to iPhone Location Tracking Accusations

Steve Jobs, the Apple CEO, has responded to the mounting speculation and concern over the location data that iPads and iPhones are said to collect from their users.

26-04-2011 10:43 by Nigel Copley (comments: 0)

Royal Wedding on YouTube and Google Earth 3D

The royal wedding day is fast approaching, and it will be a historic day in more ways than one. It is to be the first of the internet age, opening up a whole host of new ways to watch and interact with the much-anticipated wedding of Prince William and Kate Middleton.

21-04-2011 10:03 by Nigel Copley (comments: 0)

Facebook Shares Influence Google's Search Rankings

SEOmoz yesterday posted the results of a study on its blog which shows a strong correlation between the number of Facebook shares and Google ranking results.

20-04-2011 17:08 by Nigel Copley (comments: 0)

Wal-Mart Buys Social Media Company Kosmix

Wal-Mart has announced its acquisition of Kosmix, a US based social media company, for which they reportedly paid up to $300 million.

20-04-2011 09:59 by Nigel Copley (comments: 0)

Spotify Downgrades Free Service

If you are one of Spotify's many European users of their free service, take note; as of May 1st, your allowance of monthly streamed tracks will be halved and limits placed on the frequency you can listen to track.

18-04-2011 11:48 by Nigel Copley (comments: 0)

What is Online Advertising? Pop-ups and Spam?

Good news for online publications trying to support themselves with online ad revenue; according to some new research from the World Federation of Advertisers (WFA) and Firefly Millward Brown, consumers do understand that access to free content comes with the trade off of online ads.

15-04-2011 10:54 by Nigel Copley (comments: 0)

Panda Update Hits UK - With Predictable Results

Google's updated algorithm, known as Farmer or Panda, hit UK searches for the first time this week, having previously applied only to US searches.

14-04-2011 12:00 by Nigel Copley (comments: 0)

Google's Block Feature Enters Algorithm

Google has announced that it is rolling out the new algorithm to all English-speaking territories. In addition, the algorithm will now start to incorporate data about the sites that users block.

13-04-2011 10:32 by Nigel Copley (comments: 0)

Facebook Fails as Commerce Platform?

Plenty of brands are trying their hands at selling via social networking site Facebook, and who can blame them, given the sites' seeming ubiquity amongst the highly attractive young affluent audience.

12-04-2011 09:59 by Nigel Copley (comments: 0)

Twitter Refines People Search - For Ad Revenue?

Search engine marketing teams everywhere will have pricked up their ears at the news that Twitter has refined its search functionality to highlight accounts that are relevant to your specific search.

11-04-2011 09:42 by Nigel Copley (comments: 0)

Bing Boings Onto The iPad

Microsoft has finally got round to releasing its first application for the iPad, and the internet marketing consensus so far seems to be that it was worth the wait. A version of Microsoft's Bing search engine especially redesigned for tablet users, Microsoft are hoping that it will start to steal users from the iPad's built in Safari browser for searching and then, crucially, continuing to explore the web.

Google Disposes Of Position Preference

If you have been using Google?s position preference feature, then prepare to think again; as of early May, Google will be retiring the position preference feature in AdWords.

07-04-2011 10:28 by Nigel Copley (comments: 0)

Twitter Mulls Over Branded Pages

According to some reports, Twitter is thinking about introducing brand pages to its service, similar to those that brands can already set up on Facebook.

06-04-2011 09:03 by Nigel Copley (comments: 0)

Facebook Voting Becomes a Reality - For a Price

Soon, multi-tasking viewers won't have to tear themselves away from updating their Facebook page to vote on reality TV shows.

05-04-2011 11:44 by Nigel Copley (comments: 0)

Topics Join Keywords for Google's Contextual Ads

The busy bees over at Google are not resting on their laurels after unveiling +1 last week. Amongst a number of other search refinements announced last week - Google has rolled out additional contextual advertising services.

04-04-2011 10:31 by Nigel Copley (comments: 0)

Will You Do the One-Up?

The rise of socially powered search continues. Somewhat inevitably, Google have announced a new feature "+1" on their blog, intended to allow users to recommend search results - either pages or ads - to their friends.