Google reveals new Google+ Ads

Whilst Google's social networking website, Google+, may not have proved the huge instant hit that the firm would have liked, it has now revealed an integrated Google Ads feature for the site. Google+ business pages were launched in November 2011, offering firms the chance to post company news, send out tailored group messages and interact with customers on an entirely new level. Now, Google Ads will be joining the social networking site, allowing business to take advantage of new internet marketing possibilities.

Google Ads will be available to businesses and their advertising partners, allowing companies to display products, tips, hangouts and training to viewers through integrated advertising. The company has highlighted a number of features of Google+ Ads, including the ability to look at important insights in search, mobile, YouTube and Google Analytics use. The Google Ads page will also offer the chance for businesses to attend Hangouts with product experts and receive tips and training on using the Google+ ads to maximise performance.

Google Ads have seen extreme success for many companies, enabling products and information to be disseminated across the web through affiliate linking, which benefits both business and affiliates. With the latest Google+ news, it means that Google Ads can be integrated into circles and other business pages, offering the chance for companies using Google+ to increase their network of customers and business contacts. In addition, offering the reward of smarter decision-making and increase revenue, integrating Google Ads will be an attractive option for many.