The Basic Value of Internal Link Building

We all know that in SEO; link building is an essential tool; providing a "juice" to energize your website; in effect boosting its overall quality and visibility to the search engines. Links are in effect the nerve system of the entire online platform; connecting sites to one another and providing clear paths for search bots and your users.

Many businesses fully grasp the importance of external links and the potential boost they can provide to your website rankings but how many fully understand the importance of internal link building?

Naturally many will begin to argue that internal links do not provide a "juice" level to your link profile however that is not quite the case.  The entire purpose of search engine optimisation is to ensure your website is visible to search engines and believe it or not, internal linking is a key player in a strong online strategy.

• With good quality internal linking you improve the chances of keeping visitors on your website for longer. Whatever page a user initially arrives on; with appropriate internal linking, a clear path is placed before them, allowing them to easily navigate through what you have to offer. Overall, internal linking can in fact improve your chances of a sale.

• Think back to the time Google asked you for a list of every page on your website…it didn't actually ask did it? Internal linking is ultimately a structure by which a business can make every page of a site visible. If you do not have internal linking; then how do you expect the search bots to know what your site has to offer?

Do not disregard internal linking and leave it sitting at the bottom of the pile. Your internal links will help your customers navigate through your site and ensure the search bots are fully aware of every page your website has to offer.

Ensure you are doing everything in your power to improve your online visibility.