The Growth Of Apps

Microsoft recently reported it's first ever quarterly loss in history, largely due to a failure on part of it's advertising firm but also due to its lack of presence. Yet to provide any exciting new technology, the company has seen itself fall behind other major firms including Apple, the company that has taken the world by storm.

Since it brought us the iPod; Apple has continued to dominate the market and today is one of the most powerful firms in the world of technology. It's smartphones and tablet PC's have changed the way we live; people no longer simply talk on the go, but watch TV and even shop, evidently changing the way businesses now reach their audience; making online marketing a must.

The latest reports have proven just how powerful, not just Apple, but mobile technology has become to everyday life. According to a poll conducted by Disney Interactive Media; three quarters of parents with smartphones share apps with their children and even consider them an integral part of life. The report reveals that parents spend nearly £10 a month on apps as they are now considered vital to everyday life; despite the abundance of free apps that are available.

With the importance of smart phones growing; perhaps it is time for you to integrate mobile, a little further into your online marketingcould your business benefit from an app?