Video Marketers Get Improved Access to Data

Are you using YouTube to distribute marketing videos as part of your internet marketing strategy? If so, then their new statistics and analytics interface will be of interest.

Currently there is access to analytics through the YouTube Insight tool, but the rapid growth of smaller (and larger!) companies using the site for day to day marketing purposes has led YouTube to develop a more user friendly interface. Hopefully, this will mean more video marketing companies accessing the relevant video insights and analytics data, which should result in more understanding of their video success and ultimately more relevant, targeted videos.

Called (somewhat predictably) YouTube Analytics, the interface allows users to access the key data more quickly as well as giving access to detail. Analytics available are also more detailed, and will include reports to help marketers understand which videos are driving the most views and subscriptions and which are being viewed most fully (e.g. the furthest way through). Content, geography and a date range, either predetermined, can filter data or you can set your own, and data can be compared over daily, weekly or monthly points. A neat interactive map allows for filtering by country.
 
YouTube are very keen for marketers to be more innovative with the medium, which is hard if you can't tell what works and what doesn't, so will be hoping the new tool enables video marketers to understand the medium better and, of course, invest more.