Why Visual Web Design Matters

Have you ever come across a website that grabs your attention, but you can't quite pinpoint why? Perhaps something about the website just grabbed your interest and kept you from leaving it. Your own company website should aim to accomplish the same thing.

According to Understanding Visual Hierarchy in Web Design, design is all about communication. Companies spend millions designing the perfect logo, and advertisers make millions promoting them. Just as a logo is an effective and important element of any business, so too is it for your company's website. Your logo is your business' visual identity that allows your customer base to recognise your brand, effectively putting your stamp of approval on your product. The logo is also an important aspect of effective internet marketing.

Image size also plays an enormous factor in catching the attention of a reader. Larger objects demand more attention, making size an effective way to stress importance and direct a reader's gaze.

Style and texture offer a lot of visual stimulation. A flat blue background will send a different message than a textured blue background. Be careful with style however, as there is such as thing as too much.

There needs to be a fine balance between whitespace and density. A densely packed page will only feel heavy, while a sparse page tends to lose the connection and relationship to other elements on the page.

At the end of the day, always ensure that your website has achieved the overall goal of being organised and informative, so that you not only have a great looking company website, but also a functional one.