Would You Pay for a High-End Google Analytics Tool?

Last week on Brand Republic, Sarah Shearman wrote that Google is getting ready to launch a prescription enterprise level analytics tool in an effort to compete with Adobe Omniture and CoreMetrics by IBM.

Currently, there are two Google analytics tools out there: one is the free basic level tool and the other is Urchin, which is a basic paid-for package. This new tool will not be a replacement for either of those, but rather a higher-end cloud-based analytics customisation tool.

According to the article, it is suspected that the Adobe and IBM tools can cost as much as 10,000 GBP a month - and that is before adding any extra consultancy or support that might be needed to run them properly.

At this point, it isn't known what the name of this new enterprise-level offering will be. In fact, we are not really sure if or when the new tool will be rolled out. All that Google has to say on the matter is, "We are always looking at ways to improve our Analytics offering but have nothing new to announce at this stage."

So, if Google were to provide a new high-end analytics tool, would you be interested? One comment on Brand Republic's article spoke of concern regarding support; "I wonder if they are going to bother with technical support. GA is great when it works; when it's broken you are ignored & stuffed." Although, I wouldn't say that is entirely true; there are helpful analytics partners out there. But then, there is also some truth to that old adage "you get what you pay for."

Anyway, keep your eyes out and we will too.