Marketing and Brand Identity

Throughout our SEO guide; we've taken it step by step to break down the complex process involved in search engine optimisation and its overall involvement in your online marketing strategy.

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Social media marketing management

Social media marketing management

Without doubt, one of the most effective ways of reaching a target audience throughout the history of marketing has been word of mouth. People are more inclined to trust a product that has been recommended by someone they trust. All though internet marketing campaigns are extremely effective, nothing is as reliable as a campaign that inspires potential customers to help promote your brand for you.

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Affiliate sales over mobile treble in a year

Affiliate sales over mobile treble in a year

As consumers' access to and use of the mobile internet accelerates, traffic to affiliates using mobile devices similarly increases, further reinforcing the need for those using affiliate marketing to optimise their sites for mobile screens.

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The Magic of PR

"I've always felt that public relations is much more important than advertising, you pay $100,000 for a full page ad and the reader doesn't even look at it, but if they read a story about the genius of Donald Trump everybody reads every word of it" – Donald Trump

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Offline Marketing: An utter waste?

Following the introduction of the new iPad it is clear what the world now revolves around…electronics and the internet so we can't help but wonder, in a society where nearly everyone owns either a mobile, a laptop or tablet PC…how much offline marketing does a business really need to invest in?

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Using LinkedIn for advertising

Using LinkedIn for advertising

You are probably a member of LinkedIn already, the social network designed to link business, but have you thought of using it for internet marketing? The network currently has over 150 million professional members, self-selecting, attractive target audiences for many marketers, yet most marketers think of using it just for advertising jobs.

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Marketers still struggling with social media

Marketers still struggling with social media

According to a new article on Marketing Weeks' website, many online marketers are still struggling with making their social media investments work, despite their continuing and growing investment in the medium.

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Affiliates Thriving: Are You?

Affiliates Thriving: Are You?

Were you at the affiliate marketing conference A4U London last week? The annual conference for affiliates and associated marketers

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Affiliate Market Shakes Off Amateur Tag

Affiliate Market Shakes Off Amateur Tag

The image of the affiliate industry has historically been of an industry dominated by hobby bloggers, who derive a small income stream from their affiliate relationships.

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