Twitter is a fast-moving social media site where there is a constant flow of new information appearing all the time. That might make it seem like you don’t need to post at a specific time to get results on it but this isn’t the complete story. There are some best practices and ideas to follow to make the most of every tweet you send.
The recent change in Twitter algorithms has restored the chronological feed, making your tweets’ timeliness more significant than ever.
Since 2016, Twitter has also been using an engagement or popularity model for its feeds, rather than reverse chronology, as other social media networks have done. However, according to user comments, Twitter now allows users to change from “Top-ranked tweets” to “Latest post tweets” with a click.
But wait! What exactly does this signify? A reverse-chronological feed indicates that Twitter users see a tweet as it is being posted. But there’s a snag! More recent tweets would replace these at the top of the feed as time passed.
That is why, when the majority of your audience is online, you should publish your tweet and time it appropriately.
Studies all say the same: there is no best universal time to post on Twitter. This is the case with most social media platforms like Facebook or Instagram.
There are a number of different types of customers that have diverse audiences, demands, and publishing schedules. Even so, you may use the overall standards to experiment with and discover the optimum time for your business.
- Some studies suggest that 9-10 am is the best time, and Friday is the best day to post on Twitter.
- Others show the window to be the 9 am to 4 pm time frame during weekdays, with Friday showing the most engagement at 3 pm.
- But others say that Thursday is the best day to post on Twitter.
- Big names like Hubspot claims the best time frame is between 8-10 am and 6-9 pm while Metricool puts its bet on 3 to 4 pm.
So how does all of this help you choose the best time to post to Twitter?
At a high level, based on data collected by numerous firms, we may declare that it is always safe to post your tweets during the following times:
- During the daily commute when people are bored on the train or bus and can ready their phone
- During the lunch break for similar reasons
Twitter users are more likely to click on your tweets during the weekdays than they are on the weekends. The majority of your audience is most likely off, engaged with their personal lives. As a result, it’s critical to plan your postings for weekdays rather than weekends.
According to current Twitter algorithms, tweet ranks are dependent on interaction, primarily engagement.
The aim of every business when posting on Twitter is the same. And that goal is to connect with your audience. When it comes to engaging with your Twitter message, there are four buttons the audience may use:
Creating an interesting Twitter post is a difficult task. To stand out among the tweets from all other companies, you must be inventive, considerate, and in tune with your brand’s tone.
After all that work, it would be disheartening if you couldn’t get any interaction simply because your audience was not online at the moment. Here are some broad posting patterns to help you out.
Most interaction occurs on tweets posted between 2 to 3 a.m. on average. The least amount of interaction occurs during working hours, which are 9 to 5 pm. Between 8 pm and 11 pm, the most retweets and likes occur.
So how does all of this help you choose the best time to post to Twitter?
The greatest times to create engagement on Twitter are in direct opposition with the most common. We may summarize this as follows:
- During the early morning or late at night, most encounters occur on Twitter. Users enjoy interacting with social media before they go to sleep.
- People are too preoccupied on weekdays to look at their phones and engage with your company’s information. Steer clear of regular work hours if you want engagement.
So now that we’ve gone over the fundamentals of Twitter marketing timelines, let’s look for the ideal moment to post particularly for your brand.
Twitter has built-in analytics that gives you a wealth of information including impressions, profile visits and engagement factors.
Finally, you may use Twitter Analytics to analyze your success over time and develop new posting strategies as you go. To make things simpler for yourself, you can utilize free Twitter analytics applications to get a bird’s eye view of your Twitter profile.
To get a comprehensive view of your account’s interactions in the past month, go to the analytics area on your Twitter profile.
Tweets are displayed in a separate section called “Tweets,” which includes information on every tweet you’ve ever posted. You may choose how far back you wish to see your tweets’ activity data in the top right corner of the screen.
You can also hover your cursor over a graph to get a general overview of the tweet activity for a particular time frame. On this day, it will display to you how many tweets you’ve sent and earned organic and paid impressions.
Furthermore, you can examine your most successful posts and how many impressions, interactions, and engagement rates they are receiving. You may quickly determine what type of material is working for you here.
On the right side, you’ll notice a graph that shows the engagement rate, clicks, retweets, likes, and replies.
This numerous knowledge will make it simple for you to evaluate your ideal time to tweet on Twitter. It’s now time to put the data you’ve gathered to the test.
Understanding your audience and their habits is another important way to choose when to tweet. Let’s say you are focused on an office-based audience.
To be seen, read, shared, and acted upon on Twitter, you’ll need to post them during lunchtime at the office. That’s when a lot of individuals jump into the Twittersphere to see what’s new.
If they haven’t seen your tweet by 3 p.m., it’s unlikely that they will see it. Fridays are especially bad since workers’ attention has already turned to the weekend. Evenings after 8 p.m. are also poor times to target your intended audience.
You might also give it a go during the early hours of the day, as this is when many individuals do a brief social media check-in before beginning their day.
B2B marketing is a little different. In this case, Mondays (Monday through Friday) are typically the best days for substantive interaction. Furthermore, tweets posted between 5 p.m. and 7 p.m. can often catch them at the end of their day when they are doing some late news reading before finishing.
Wednesdays and the weekend are the best days for Business to Consumer (B2C) Twitter activity, according to this study. Consumers enjoy interacting with businesses outside of the workweek, especially on grocery shopping days.
When dealing with a hobby/personal interest market, where consumers are more inclined to participate on the weekend, everything is the same.
Based on the findings, it’s best to use link-based tweets and include pictures when necessary. There are online tools that make Twitter scheduling a breeze, allowing you to focus on your message.
Twitter’s analytics doesn’t tell you as much as Facebook where finding the right time to post is simple. But there are still ways to get trends and information from the platform.
But another way is to use a scheduling tool to post at different times and use the built-in data to track what works best.
I’d advise keeping track of your data, time, and day on a spreadsheet and then determining what day produced the most engagement. From the observation, select your peak periods. After that, use the scheduling tool frequently to schedule your postings.
Because different audiences have varied online behavior patterns, each brand has a distinct “best tweet time” on Twitter.
Here are a few examples:
- Businesses that target college students may discover that they are most engaged in the late evening, when many younger and older people have gone to bed.
- When nurses are the primary consumer, however, they purchase products like scrubs from brands that target them. Irregular online behavior centered on the breaks in a nurse’s 12-hour overnight shifts might be observed by companies targeting nurses for products such as scrubs.
- Many high school students have to get up early the next day, so targeting teenagers in the afternoon or before 10 p.m. will be most effective after school hours are over but before 10 p.m. Because many high schoolers must wake up early the next day, organizations looking to target teens would likely do best during these hours.
This is just to mention that with any kind of marketing, there’s a lot more than just the local market. This doesn’t even take into account businesses attempting to engage audiences from different time zones (or even countries). Of course, 4pm EST on Tuesdays might be a fantastic time to reach a high school student in Florida, but it may be
It’s critical, therefore, to understand how to schedule your tweets for your business and audience in the best ways.