Does your Small Business Need Social Media?

As a small business you may be set in your ways; comfortably hitting that small audience and plodding along with no marketing strategy in place whatsoever…after all, why would you need to market yourself? You have no chance fighting alongside the larger corporations that have taken the social media market by storm, do you? Facebook, Twitter any other social media platform couldn't possibly help your business to grow could it? Wrong!

As a small business, whatever the industry; you may automatically assume that marketing yourself on social media platforms would be as useful as talking to a brick wall however we could very much argue otherwise. Social media platforms are essential to reaching an audience however big or small a business may be; with over 900 million fans on Facebook, over 200 million followers on Twitter and over 150 million on LinkedIn, there is a plethora of people ready and waiting to hear about what you have to offer.

The beauty of social media and the reason behind its success is that it allows immediate connection to a mass audience and as recent statistics have revealed; the public now turn to social media immediately to air their distain, search for a product, get recommendations on a service and talk directly to manufacturers to determine whether they are about to make the right purchase…if your business does not have a social media presence then you will be greatly missing out.

You may naturally have an image of Coca Cola's Facebook page and it's twenty or so million fans and wonder just what your small business could ever achieve but with the growth in the online market and the rise of mobile technology; social media has never been more popular. Getting involved with your customers, engaging with them, talking to them and giving your face a company will make all the difference; with fan numbers in the hundreds of millions it is safe to say that you are more than likely to find the majority of your audience on the social networking sites; what better way to reach them?

Online marketing is today, more important than it has ever been and thanks to SEO, PPC and social media campaigns; business are able to get themselves noticed with such ease that growth and sales flow as smoothly as water of a ducks back. In the world of search rankings social media now plays an increasingly prominent role and can provide you with much needed links…Facebook, Twitter, LinkedIn and other social media platforms really have never been more powerful.

Whether you are looking at it from a ranking perspective or from brand growth and customer retention; social media marketing is a must. Don't be afraid of thinking big…no matter how small you may be!