Google's New Search Impacts PPC and SEO

Google's new Search Plus Your World, the new search pages which incorporate more social media results, such as information from your Google+ pages if you are logged in, is now live on the US google site, so is a reality for millions of Google users.

For internet marketers, the impact on both SEO and PPC could be significant, as a new post from Econsultancy demonstrates. Why will this be?

For a start, the new search pages allow brands to explicit link their business Google+ pages with their AdWords accounts. This enables any +1s earned by the AdWords account to be also credited to the associated Google+ Page, which will see brands actively pushing the +1 opportunity, and consumers slowly becoming more aware of it. The importance of customers discussing and recommending a brand will become increasingly important as Google+ accounts appear alongside more and more results.

Additionally, a new tactic now available is the ability to align pictures shared using Google+ with your PPC ads. Therefore, if a Google+ business user has product images on their site, these images can appear alongside a PPC ad generated from a relevant search term. At present, pictures are mostly bland product images, but in the future advertisers could place more attractive or direct messages within their Google+ pages that will integrate with the PPC campaigns, generating a more positive call to action.

Another impact on PPC is the tendency for Google to push older content up, if it's still being talked about, offering PPC users the opportunity to use paid ads to promote newer products.

It is fair to say marketers will take some time to get to grips with the new Google Plus Your World, and we will be watching the market closely.