Google Finally Cracks Down

In the world of online marketing there is one element that is central to success and that is SEO; otherwise known as search engine optimisation.

Search engine optimisation is the name given to the extremely intricate yet heavy handed process that enables a site to be ready and prepared to receive the highest Google rankings…ok so perhaps that doesn't explain it in the best way; so let's break it down a little.

When typing something into Google, whatever it may be that you are after; a local hairdresser, a divorce lawyer or even a red dress, the search engine will scour its database and give you what it believes matches your search terms in the best way and the top results will always be bang on for what you want. Now, just how a website ensures that Google will pick it up, involves a lot of work.

For a website to ensure that it receives the highest Google rankings within its specific industry, it must ensure that the top search keywords are embedded entirely into a site. The best SEO specialists will do this by creating high quality website content but also via "white hat" link building. Google's main priority is to ensure that the user receives the best results and "white hat" link building aims to achieve this, all whilst adhering to the rules. The method is a 100% natural process and ensures links are created only if they need to be there and will benefit the user. Following the right process to a t helps websites stay on the right side of Google (always a plus) and to boost their website rankings to the top spot and as we all know; the top spot on Google is more trusted then a politician any day.

Getting the highest rankings on Google is one of the toughest tasks out there and requires an immense level of skill and patience (Google changes its mind more times than a goldfish). However, thanks to a growth in unethical tools,  it seems as though a lot of companies out there have been able to pay for the mass production of poor quality and irrelevant links that boost a websites search engine rankings; we give you "black hat" link building.

For a long time this process of mass produced, poor quality link building has worked and helped websites become fully search engine optimised and receive those desirable rankings but it seems as though Google is finally cracking down.

Google has immediately begun by shutting down popular mass content and link building sites and in its latest reports the company has announced that it will be refining the SEO process and heavily cracking down on those poor quality links. For those countless companies who have spent years conducting their SEO campaigns in the right way, this is nothing but good news. However for the many, and we mean many, companies that have used SEO in an unethical way this is definitely a nightmare.

The chains on SEO practice are tightening and it is now up to marketing teams to take the crackdown on board or face the consequences.

Many may argue that cracking down on every company that has dealt in "dirty" SEO tactics is impossible but this is Google…do you really want to take that chance?