Maintaining Fresh Optimisation

It's surprising that, despite the ever competitiveness of online marketing; many businesses are failing to comply with the most basic SEO standards. As Google and other search engines regularly refine their search criteria it is vital that companies partaking in online marketing continue to maintain their standards and tick all the right SEO boxes to ensure they stay on top.

Are you ensuring that your business stays fresh amongst the search engines? Here are our top tips to help;

• Loading Times- Google is renowned for using loading speed to determine the quality and therefore the ranking result of a website. By ensuring that your website can load within a maximum of two seconds your website has an increasing chance of gaining Google's favour. If you find that your pages are taking too long to load then try reducing image files, use YouTube for any videos and avoid any animations and flash files.
• Sitemap- This is a crucial element for search engines.  A sitemap page will make clear the entire structure of your site and your link pattern; allowing Google to rank your onsite pages with ease.
• Blog- Content has long since been at the forefront of SEO but unfortunately we cannot all be expected to alter our website content which is why blogs can provide the ideal solution. Using appropriate keywords; blogs will allow you to produce regular content that will ensure you stay fresh in search engine results.
• Headings- Ensure that you keep the headings and introductions to each page of your website as clear as possible.
• Internal Linking- This is crucial in any website and should be created to provide a clear and constructive path throughout your website. Ideal for search engine and user manoeuvring.
• Quality links- As tempting as it is to link to every Tom, Dick and Harry; keep a daily eye on your link profile and ensure it remains of the highest quality and relevance as this will work in your daily ranking favour.
• Target the right keywords- Half way down through the journey it can be easy to get confused and lose focus which is why it is vital to conduct monthly keyword checks. By continuously ensuring you have the right and most successful keywords in mind you can work to create the ideal content that will give you that all important boost.

Never falter on your SEO standards. Whatever your business; you must ensure that your daily SEO needs are fulfilled in order to stay on the right side of Google; failure to do so can have a disastrous effect on your rankings.