SEO and Content

Content is king; throughout our SEO guide, this is the one point we have come back to over and over again. For the purpose of optimising your website we have focused on all areas of copy; from the text on your website to external content including blogs, directories and forums.

Content is not only king for the purpose of optimisation but for building your brand as one consumer will see as trustworthy and reliable. Content is king its as simple as that but did you know that such content can go beyond the written word?

With the growing popularity of mobile marketing, it is safe to say that we live in a world obsessed with technology which is why videos have become an increasingly popular and successful way to communicate.

Did you know that Google loves non text based content? We're not kidding, search engine queries on videos and images reach  their billions each year and with Google giving increasing prominence to video searches in its search results; this is now a great way to engage with audiences and reach the top spot .

With over 800 million unique visitors on YouTube, it is hard not to deny the power of video and whatever your business and industry; a dynamic video whether it be an introduction to your company, a 'How To' guide or anything else that may prove useful to your audience you will not only improve your rankings but get some great responses from your audience.

In your SEO strategy and brand building tactics, never neglect your content as it stands between you, your audience and ultimate success but don't just limit yourself to the written word. Harness the power of video and you could find yourself making a giant leap and getting yourself really noticed.