SEO Myths BUSTED In Action

SEO is possibly one of the most complex subjects your business will come across; why? Because it pretty much changes every time you blink! Ok, perhaps that is a little exaggeration however; thanks to Google's continuous algorithm changes things are far tougher and far more confusing than any of us would wish.

Knowing Google right from Google wrong can be a somewhat painstaking task considering the continuous changes all wrapped up in cute animal names however luckily for you; that's where we can help…

Here are our top SEO myths; BUSTED for the wellbeing of your business (and your mind!)

• Quantity Matters- Do you remember buying penny sweets as a child? Nothing was greater than getting more for your money however the same principal no longer applies here. Purchasing bulk buys under the assumption that 15,000 worthless links were going to work magic; fast became the popular belief however that is now far from the case…actually it never really was the case. Far too many businesses and internet marketing specialists found themselves caught up in the lure of low quality boosts however; quality over quantity must always remain at the forefront. One highly relevant, high quality link is worth hundreds of worthless ones, any day.
• Content is not as important as it seems- We have lost count of the times we have stated that content is off great importance but we meant it, every time! Content has always been of great importance to the success of online marketing however it seems to have got lost in translation and overtaken by the 'quantity' factor. Google's latest Panda update will no longer tolerate churned out, poor quality content and will punish you by pushing your website into search oblivion. If you want to achieve those ideal rankings then content marketing, at the highest quality, is a must.
• Natural link building is mission impossible- Nothing is impossible and no, we aren't trying to be cheesy but the same train of thought must apply within SEO. Google's latest updates have not been designed to make your life more difficult; they simply want websites to be of the highest quality, provide the best user experience and the only way your site can do that is naturally. It is by no means an easy task but by creating unique content that is pushed out via various methods, by establishing a social media presence and following such general online paths, your natural ink building will flow. Do not overthink it; by focusing on your content and establishing a specialist stature; everything will simply fall into place.

Do not fear SEO; educate yourself on the do's and don'ts and be prepared for a long and arduous battle…it will all be worth it in the end.