Twitter Announces Email Drops

Great news for the world of social media marketing has been revealed as micro blogging site Twitter has today announced that users will now receive a weekly email to sum up the most relevant tweets they may have missed.

The news may come as somewhat of a surprise for the site which had initially managed to stick to its guns and prompt users to sign in to see what is happening but the site has now veered away and will from today be joining the world of the email drop.

Following Google's latest algorithm change; the importance of social media in online marketing has become all too clear. Twitter, Facebook and other social networking sites will now play an increasingly influential role in the search rankings which is why solid social presences are a must.

Improved rankings are not the only effect of an online presence as research has proven that brand images and customer relations now improve tenfold thanks to such social blogging sites. Twitter accounts are a great way to improve your brand and the site is now seen as a modern day call centre with the direct @ tweet function allowing customers to talk to you and get all queries put to rest.

The announcement that Twitter will now be summing up the weeks most engaging Tweets into an email will no doubt be welcomed with open arms as businesses can now ensure that, with clever tweets, anyone they are connected to will never miss out.

Whatever your business, whatever your industry; if you are trying to get noticed online then a good, active social media presence is a must and now thanks to Twitter's latest update; tweeting right could work wonders and help your brand to build a fantastic image.