Google Analytics Makes Changes

Google analytics have just released their monthly update and it is very exciting for the world of online marketing as the new improvements will help businesses attract visitors and retain customers; a win, win situation.

We all remember Google's latest announcement that social media sites will now play a growing role in search engine ranking which is why it is only apt that Google has now announced a way to track the effect of your social media marketing. Social reports will help businesses to measure the success levels of its social media marketing and its impact on overall goals. With social value overview, social plug ins and conversion reports businesses will know just what is working for them and what isn't.

When working on an online marketing strategy, business owners will want to know just what is happening and what route their online marketing is taking and with the new export and share tools introduced into analytics it is now possible to stay all the way up to date. The new export tab will allow you to download or email reports on a daily, weekly, monthly or quarterly basis direct from their account meaning they will always be on top of their campaigns.

The events flow report is a popular part of Google analytics that allows site owners to track videos, downloads and so forth as events but with the new report it is now possible to track how visitors move from one event to the next and with the new flow it will now be possible for visitors to learn more and more about their audience.

With any marketing campaign it is wise to keep on top of each area of your campaign and its impact which is now possible thanks to the new attribution model that enables companies to compare different channels and determine just what is leading to online sales…budgets really can be well spent.

The new Google analytics features are definitely set to improve the world of online marketing and help businesses striving for success. What do you think? Are you as excited as we are?