Social media is continuing to grow in popularity every day and as the number of users continue to reach the hundreds of millions and even billions; the importance of social media marketing is booming. Facebook, LinkedIn, Twitter; you've heard of them all but lately we've been fighting the corner for Google+; the internet giants very own venture into the social world.

Although it may not have, as of yet, gained a great deal of popularity; Google+ is a great player in your social media marketing and can be a great advantage in boosting your online presence. Just as Facebook and LinkedIn are now utilised to support SEO efforts; so too can your Google+ page; let us show you how;

  • Post Links- Google allows you to embed links directly into your posts and if your post gets shared then, the value of that link will greatly increase and inevitably work wonders for your ranking.
  • G+ Title tags- The first sentence of your Google+ post will become the title; thus ensure that it is as optimised as possible; as it will possess great correlation within your rankings.
  •  Fast Index- There is no question of doubt that Google indexes G+ pages instantaneously. By ensuring every post goes onto your G+ profile; your content will make its intended impact at a far greater speed.
  • Author Profiles- A profile picture and author bio is now greatly influential in the indexing of content; ensure  you have a profile ready so that Google can match up any content, confirm your authority and get ranking.
  • Updates- Unlike other social media platforms; G+ lets users update and edit any and all content which will work wonders if looking to tweak your anchor text.

 

Make the most of Google+ and the wonders it can work for your current SEO strategy; you really will be surprised as to just how influential it can be.

 

 


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