Google+ Really Is The Big Cheese

Thanks to the advancements in mobile technology and the rise in popularity of the internet; billions of us now log onto our social media profiles once, twice and even three times a day. The numbers really do speak for themselves which is why SEO consultants everywhere are continuously reiterating the vital importance of social media marketing.

Whether it is a Facebook profile, a Twitter page or even a YouTube channel; social media is now a vital channel in reaching a growing audience and ensuring your brand remains on the path to success. With social media considered the ultimate 'go to' source for information; there comes no surprise as to why companies of all industries are making themselves social however, surprisingly in their endeavours, far too many are neglecting Google+.

As the brainchild of the algorithm wielding geniuses your website needs to please; Google+ must be number one on your list; it really is the bees knees and can work wonders in securing your online marketing success!

Still not convinced? Let us explain…

• We cannot argue that Facebook is greatly convincing with its mass of numbers however as a one year old social media baby; Google+ isn't doing too bad itself. After an estimated year on the market, G+ has an estimated five hundred million users and growing!
• It looks complicated and the circles may seem a little confusing but believe it or not G+ is far simpler to set up than any other social media profile; it will only take a few minutes!
• Differing opinions aside, neither of us can deny that Google is central to our business communication and in effect it's online success. Queue the whizz kids at Google allowing your G+ account to be fully integrated with all other Google usage from GMail right down to your browser.
• The Circles seem rather daunting however, once in your business is in; you can reach a vast audience, engage with potential customers and become increasingly visible to a fellow circle member, within a Google search.
• The +1 is easily put in the same category as a re-tweet or a Facebook like however it is far much more than that. By engaging with fellow G+ users, your +1 will improve your chances of appearing in a related search.
• Local search is now increasingly important to Google's search algorithm and nothing could be a greater help then a Google+ local page; it is as simple as that.

Embrace the growing power and influence of Google+ and watch your social media marketing soar to great new heights!