SEO: The Building Bricks for Online Success

Search engine optimisation is the be all and end all of online success which is why business after business is now turning to online marketing to ensure their website is ready and able to capitalise on the success that great rankings can bring.

Whether it is through content management, social media or even PPC; the one factor that we have all begun to embrace is the importance of keywords and how profitable words can help the search bots locate a site with ease.  With a successful SEO strategy we can carefully and of course naturally implement selected profitable keywords within our entire online presence; content, imagery, alt text, title and URL however, there appears to be a rather crucial element that far too many business owners and SEO consultants now seem to neglect.

According to Google; the majority of search users will only follow through clicks which are available on the first page of search which is why; unless your website is fully optimised through and through it will be highly unlikely that your business will achieve the desired results. How can a business achieve those desirable rankings and fully optimise their presence? With SEO implemented through website design.

In order to determine online success; webmasters must ensure that SEO is implemented throughout design practices, as contrary to popular belief; keyword factoring alone will not be enough.

There are numerous factors that can determine a websites ranking position; here are our top design factors that may assist in your online success…

• File Names- It is a well known fact that, when conducting a search, the Google bots will turn to file and directory names to determine the ideal results. Webmasters should ensure that images and other files are sorted into directories and provided the appropriate keyword embedded names (a great way to make use of keywords without the fear of overstuffing).
• Images- Images of all types are now crucial to SEO success so ensure that images are provided appropriate keyword embedded titles within the Alt text; as this will give the search bots an indication of the content of the image (ideal as the bots cannot actually see the visual shot).
• Speed- Take a tip from Usain Bolt and think speed. Nobody wishes to wait more than a few seconds for a website to load and the same goes for the search bots. Refine your site loading speed before the search bots deem it inadequate.

Webmasters, business users and online consultants must now embrace the importance of SEO within web ensuring SEO runs through the very core of your site; success will come naturally.