The Importance of Search in Global Events

During the London 2012 Olympics; social media was considered central to the success of the event, as Tweets became the 'go to' source for all the latest information on Team GB and medal winners. As online communication records were broken, it soon became rather evident to all; that the online platform now plays a pivotal role in major world events.

Whether it is sport, elections, award ceremonies, daily news or even a celebrity story; it has become clear that not only social media but search on a whole plays a rather large part in the growth of world events. Whether played out to the entire world, a country or even a small city; online search is now increasingly important to the success of an event as Google fuels our immense thirst for knowledge, gossip and insider information.

The 2012 Ryder cup is no different to the search phenomena and as the event kicks off today and golfing hero's form Team USA and Team GB; the battle begins not only on the course but also on Google.

Throughout 2012; following the Bay Hill Open and the PGS Tour; the search volume for respective winners Tiger Woods and Rory Mcilroy have seen a fantastic spike and as excitement surrounding the event began to build up with the selection of European wild cards Nicolas Colaerts and Ian Pulter Ryder Cup search results have seen a prodigious boost.

With Google searches for popular terms surrounding the event; including Team USA, Ryder Cup and Tiger Woods reaching the millions; there comes as no surprise why the event is an advertising gold mine. As search helps to boost the popularity of the tournament, before it has even begun; there is no doubt that this year's cup will see a remarkable sized audience watching every move.

As our thirst for knowledge grows and answers become available at the click of a button; there is no surprise as to why online search is considered the future.

Are you ready for what the internet can now do?