The Importance of the Blog

As online marketing consultants, we feel it is our duty to help and all cheesiness aside, that is most definitely what we have been trying to do with our daily blog updates; after all, sometimes even the slightest bit of knowledge can make the world of difference. 

You may no doubt have noticed, following Google's penguin update; anyone who is anyone is the world of marketing (us included!) began to wave a very particular flag and shouted that one phrase that may be starting to now grate a little; 'content is king'. As annoying as it can get, there is real premise behind the statement as Google now demands that all onsite and offsite content be of high quality, informative and provide a service to the reader.

As content regained its prominence within SEO and online marketing, the blog soon came roaring back to the forefront and is now viewed as a crucial tool in a strong online marketing strategy. By creating enticing, engaging and informative pieces on onsite and offsite blogs; not only do businesses assist their SEO efforts but they do what online marketing has always intended to do; help a business market itself to the public.

Despite the constant pleas of online consultants, many businesses fail to grasp the importance of blogs however, a recent report revealed that even the giant corporations know the benefit of a decent blog article or too. Tech giant Samsung has been accused of reportedly leaving two bloggers stranded at a conference in Berlin after the pair refused to blog about the beauty of Samsung's new line.

According to unofficial reports; the two bloggers had been offered travel and accommodation to the Berlin conference in which Samsung unveiled it's latest product line however, when the bloggers refused; it was reported that they were told to either promote Samsung or find their own way home! 

Whoever said blogs couldn't do the job, might have to think again!