Beating the Penguin Update

For as long as online marketing consultants have appreciated the importance of Google; they too have remained wary of the numerous changes the search site makes to its algorithm. No one has, or probably ever will, know the secret of Google's algorithm but it is with this criteria that the search engine determines the ranking factors of a website and hence is a 'tool' that businesses will need to comply with in order to achieve a desirable search ranking.

The algorithm has been the bane of the internet marketing world; why? Because it is changed constantly meaning agencies and businesses are continuously forced to change their tactics and strategies in order to remain on the ball. As the online marketing world grows and the importance of the internet to everyday life and business becomes clearer; Google finds itself making constant changes in order to give everyone a fair chance and thus we introduce the latest algorithm change, otherwise known as Penguin.

Ok, so perhaps the Penguin algorithm update has been around for a little while now but it is still causing marketers a great deal of pain…in fact; it is safe to say that the Batman isn't the only enemy the Penguin now has! Businesses across the world have been forced to make some severe changes to their online marketing strategies but it can be beaten and you can win against Google's latest and greatest update…let us show you how.

• Links- Link building soon became a rather easy task; buy them and job done however if you want to beat the penguin you need to stop that. Completely. In fact limit your links and don't get too excitable with each page; too many links, legitimate or otherwise are now a trigger for the Penguin to take action so watch what you are doing and keep an eye on this daily.
• Quality- Churning out hordes of low quality content dressed to the nines with keywords was simple and rather effective but try it now and penguin will freeze you faster than an ice lolly in the Antarctic (we just made that up!) but it's true that quality is now a major factor in search ranking. Every piece of content and we mean every piece of content, will need to be of the highest standard, relevant and fitted with two or three keywords at the most. Content is now a key player and something you will have no choice but to devote time over if you wish to come out on top.
• Domains- It became a common tactic to use dropped domains purely for link purposes; drop it now, or risk some serious trouble.
• Black Hat- Don't try to deny it; we have all , at one point in time dabbled in the dark art of black hat SEO but now would be the perfect time to get rid of all the evidence because the Penguin will find it and when it does, you won't be happy.

Don't lose out to the latest algorithm change; it may be tough but with vigilance, patience and a great deal of effort you can beat the penguin and come out on top…definitely in more style than Batman!