The Story of Send

Since it was introduced to the world; the internet has changed the way we communicate and thanks to email we are able to connect with anyone, anywhere in the world with the simple click of a mouse.

The email has been around for over thirty years and become a staple part of life. It is something we are all so familiar with and so used to…do any of us need a 'How it Work's' guide? Well according to Google we do.

Google have recently revealed their sudden desire to educate us all on the world of email by creating 'The Story of Send'; a guide on just how an email gets from your PC to the recipients…sounds a bit mundane doesn't it? I mean, it's not like it is a new technology we need to be educated on, so why do it?

Why would a world renowned corporation create something as basic as a 'The Story of Send'? We have one word for you; promotion.

The guide is an entire clean cut and well-designed site fitted with animations to explain how the email system works but the whole thing is online marketing at its best and is one big Google ad focusing solely on Gmail, Google's data centres, their use of green technology and their vast security systems that ensure no email is put at risk. Basic images and videos aside, the site does provide in-depth documentation into Google's energy saving and their data forums complete with employees in shorts.

Shameless, obvious advertising or a clever way to prove that even the biggest firms care about safety and the environment…you decide.